Copywriter Job Description Template

We are looking for a creative, imaginative copywriter who can create compelling, engaging, attention-grabbing copy that reliably converts. You’ll be expected to analyze client briefs, understand their target audience’s wants, needs, and pain points, and convert the clients ideas into high-quality copy. You’ll brainstorm ideas, different approaches and angles with other members of the creative team and the marketing department.

You’ll be expected to deliver first drafts within the agreed-upon deadlines, as well as revise your copy according to the feedback from the Marketing Manager and the clients. The copy must be error-free, and must align with the clients’ brands, guidelines, and tone of voice. 

You’ll be creating copy for clients across various niches, including [list industries/niches], so previous experience in these industries is a huge plus. Our ideal candidate is a quick learner with at least two years of demonstrated copywriting experience.

Responsibilities

• Creating unique, engaging copy for lead magnets, landing pages, sales pages, product pages, email campaigns, social media campaigns, etc. 
• Analyzing client briefs to understand their products/services, goals, and desires, in order to effectively incorporate them into the copy 
• Understanding different target audiences to ensure that the style, tone of voice, and the copy align with the clients’ requirements
• Proposing compelling copy concepts to executives and other team members 
• Editing and revising the existing copy according to clients’ feedback
• Monitoring the progress of ongoing marketing campaigns to identify top-performing pages, posts, and emails and apply the best practices to future campaigns
• Meeting the proposed deadlines

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications, or any related field
• Two to three years of experience in the industry
• Top-level creativity and solid research skills
• Flawless grammar, spelling, and punctuation
• Sense of responsibility and organization
• Ability to deliver original, compelling, engaging copy on time
• Willingness to take feedback into account and improve further

Salary Ranges for Copywriters

Copywriters’ rates can differ greatly, based on their experience, the industry/niche they’re in, the scope of work, their geographic location, etc. To help you get an idea of how much you can expect to pay a copywriter, here’s a table that shows the average copywriter salary in various cities/states in the U.S, according to Glassdoor:

How To Craft Your Job Ad Based on a Type of Copywriter You Are Searching For

If you want only qualified candidates to apply to the job position you are opening, you should be super-specific about the duties this role entails. If your clients are in the fashion industry, for example, but you hire a copywriter with extensive b2b experience, you’ll quickly learn that you’re not a great fit. 

That’s why it helps to specify the industry that they should be familiar with, as well as the type of copy they’ll be expected to create. A super-talented copywriter should be able to create any type of copy, but if you need someone who excels at creating email campaigns—you should state that in your job ad. 

Here are a few types of Copywriters you may need:

• Web Copywriter—A web copywriter’s job is to create online copy, such as titles for pages, informational and ad copy, social network posts, and much more. Their responsibilities also include writing landing and product pages for different websites, banners, pop-ups, and other similar forms. 

• Technical Copywriter—These copywriters should cooperate with quality engineers, product managers, developers, and other tech writers to make high-quality written materials. They should make it easier for a non-tech audience to understand technical info by explaining it in simple words. 
• Email Copywriter—As their position name says, email copywriters make captivating email marketing campaigns that sell. Their job also often includes planning and putting together email sequences for different segments of the target audience. 

Similar Roles to Copywriter

Being vague in your job ad is never a good idea. If you say you’re looking for a “copywriter,” anyone and everyone will apply. In fact, you’ll probably be swamped by applications from content writers that don’t understand the difference between content and copy. 

To attract the best candidates, you have to be super-specific. And it all begins with advertising for the right role. If you’re looking for a copywriter with a specific skill set or previous experience in a particular field, check out these job description templates and fine-tune your job ad to perfection:

• Pharmaceutical copywriter job description
• Automotive copywriter job description
• Medical copywriter job description
• Social media copywriter job description
• Freelance copywriter job description
• Beauty copywriter job description
• Conversion copywriter job description
• B2B copywriter job description

Get More Copywriter Job Description Inspiration

If you need additional ideas for customizing your Copywriter job ad, we bring you a few great and inspiring job description examples from the following recruitment platforms:

1. Glassdoor
2. Indeed
3. ProBlogger
4. Monster

Hiring Better, More Affordable Copywriters

Workello helps content teams hire better writers more consistently.

1. Sign up for Workello
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4. Watch candidates stream into your Workello dashboard
5. Send pre-hire assessments to promising candidates in one-click

Workello helps content teams assess and hire any type of writer—including copywriters, content writers, SEO writers. 

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